When making any sale, you need to have the knowledge and skills to handle any type of objections. Over 54 million americans paid gym membership fees in 2014, and for the second year in a row actual visits to the gyms exceeded 5 billion. And its a huge barrier you may not have considered when using your gym membership sales script. Whether your club has had a bout with complacency or not the following tips will allow you. I have a 7 months gym membership at gs hitech fitness zone, mogappair, chennai which includes all cardio, weight training, steam and crossfit valid till june 5 2020 bought for 10,000 inr selling it for. Why skills trump passion in the quest for work you love. Free book reveals membership sales secrets used to sell millions and. Think about the systems you have in place at your gym. That does not mean doom and gloom or troubles ahead. Weve been at notforprofits where lovely but unqualified retirees volunteer their time to greet prospects and do. If its a plan funded with pretax money, you can lower your tax bill for 2017. According to, only about 15 percent of americans belong to a gym. Mar 15, 2018 3 ways to increase preopening sales at your gym last updated on mar 15, 2018 having a successful presale event for your fitness business can be the difference between having a great opening year or shutting down for business before the first year even ends. This can go a long way when it comes to finding people.
Download your free lead generation guide for selling gym memberships which includes the wordforword scripts for following up with your gym leads to turn them into memberships. There are over 2,691 free gym membership careers waiting for you to apply. In the meantime ill be able to acquaint myself with the gym and practice spotting and giving out advice on proper exercise technique to the gyms members. That said, as a sign of appreciation, giving them a 3 or 6month discounted membership can be seen as a sign of good faith.
The lowstress way to find your next gym membership sales job opportunity is on simplyhired. Does anyone know a good book i can read, or a good website with good tips. We know this because were all terrible at selling memberships, and even if you think your club isnt, you are best served by thinking you are. People walking into the gym for the first time might not be sure the gym is the right one for them. I think that selling gym memberships though has to be one of the hardest sales job 9 months out of the year and that is what originally peaked my interest. Golds gym charged me for my monthly membership and then. Joining a gym can be a decision that is met with a lot of apprehension and nervousness by. Chapter 12 at florida international university studyblue. Hes sold millions and millions of dollars worth of memberships to people from all walks of life. A front desk fitness sales representative has several duties, such as greeting all members, leading a tour of the facility with potential members, sharing club promotions and special events, taking phone calls, booking appointments for all members, and sustaining a positive attitude at all times with members and coworkers. Unless you live in a neighborhood of rainbows and unicorns, its a good bet that either your family or someone you know has lost their job due to covid19. Dec 30, 2016 naturally, a lot of people who want to get in better shape join a gym. The book covers just about any job search situation you can think of that involves a written component, from crafting linkedin profiles, resumes, and cover letters to soliciting a referral or. May 10, 2007 im just starting out in a sales job selling memberships at a gym.
While doing that, he wanted to become a professional bodybuilder. Once you have effectively mastered the techniques is this course, you will find yourself pleasantly surprised by the increase in your client base. We work with trainers, coaches, gym owners, physical therapists, and many other fitness professionals every single day to help them do just that. Selling gym memberships is a true art and like art you can create a beautiful. Obviously you need to work within your budget but remember, the job is not finished when they sign the membership form. Set up a small office near your coming soon gym and start selling memberships months before opening. On the other hand, a gym whose ratio is more along the lines of 10. Most of the time, its good to take a systematic approach to business. If they are still a financial member after 6 months, give them a free pt session.
So if you want to get started growing your fitness business by selling personal training and workout plans online, schedule a demo today and let us help you join them. While gym memberships or gym subsidies are the most common health perk. We are happy to admit that were not very good at selling, but what we have done. Typically what happens in a strong economy is we get a bit lazy when it comes to diligence with lead generation, cost controls and planning revenue growth. Apply to account representative, enrollment specialist, customer service representative and more. With a professionallydesigned logo, you can feel confident using it on your fitness marketing materials like fitness postcards to easily and inexpensively boost your branding and professional appeal. Rather than pocketing a raise, increase your 401k contribution. I learned a lot about how to sell gym memberships and how to overcome objections. Dec 09, 2018 a successful gym is a wonderful thing, especially if youre the owner. A companion to the best selling job hunting book in the world richard n. All the while doing tours and selling people gym memberships. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members.
There are a wide range of qualifying medical expenses. Glassdoor is your resource for information about the gym membership benefits at amazon. Youve already got enough on your plate preparing for your grand opening event and first few weeks, the last thing you need as a business owner is to be hustling and selling presale memberships. Jun 05, 20 7 ways to overcome price objections when selling health club memberships closing a deal when selling health club memberships is not easy nowadays. There are over 1,825 gym membership sales careers waiting for you to apply. Refrain from delivering a threehour product seminar. If your contracts longer than a year, you may be able to challenge it.
Free food is always appreciated, and is popular at every scale. Just look at the companies that are changing the way we look at job perks and benefits, including things like meditation classes, gym memberships, sports teams, and book clubs along with the regular medical and pto benefits. Find the top 100 most popular items in amazon books best sellers. Donec tristique, enim nec egestas interdum, arcu lorem pulvinar lorem, gravida convallis urna velit in enim. We once challenged a group of employees at a highend fitness facility to a. We need to be proud of that yes, we want to sell memberships. After his time served in the military, before finding a new job, he did some small business activities online, like setting up websites and portals and mainly paid his bills selling gym memberships commissionbased. By defining your ideal buyer, youre going to sell gym memberships. But you need to sell to get people to experience your services.
If the client says good, ask if she foresees any obstacles to training. Without them, chances are your equipment would fall into disrepair, your staff would receive inconsistent training, and you might never pay the bills on time. Business coach clay clark teaches you how to sell more and sell more gym memberships. There are a lot of common misconceptions about sales pick your favorite.
Feb 24, 2018 download your free lead generation guide for selling gym memberships which includes the wordforword scripts for following up with your gym leads to turn them into memberships. Gym membership sales script sales training for selling gym. Fitness clubs are local businesses, meaning that they have to compete in a. Though 24 hour fitness is a delightful job to have, they have prevented me from seeing guests which deteriorated my ability to make commission and be successful in my line of work. I met my amazing husband while there, and he was in the same boat. Three keys to doing a great gym tour and trial workout. The ultimate sales book for closing more gym memberships and making more. Savings on travel, apparel, electronics, automobile and gym membership. Sales tips to increase gym memberships zen planner. Sell more gym memberships by uncovering peoples needs ihrsa. Through his online consultancy gym launch, which the book is. Heres the aspect of this deduction thats commonly overlooked.
Finding books there are several great ways to find used books, magazines, videos, and even video games for free enough to build an inventory to start your own business. I started working out at snap fitness 56 times per week, eating healthy and cut out fast food and pop. In 2011, the high court ruled it was unfair for gyms to tie in members for more than one year see the tens of thousands can cancel gym memberships and more gymgoers will find it easier to cancel contracts mse news stories. The secrets of fitness sales athletic development iyca. How to sell personal training in five steps the ptdc. It is important to understand the concept that a fitness professional doesnt do something to a person. Feedback from your selling team your front office and sales staff are key to driving your selling process. They both bought 6month memberships to a gym and kept going to the gym. Its also easy to go think about going to the gym and pay for a membership while never getting the chance to use it for a lot of reasons. Over the past three weeks, more than 16 million people have filed for unemployment as their workplaces shut.
The average member visited their club over 100 times, an alltime high. What was your first sales job and how much did you make. Career changes, among salespeople or otherwise, are fairly common nowadays. Make sure you deal with all objections before asking for the sale. However, in more competetive markets, wordofmouth sometimes isnt enough.
Together, we make a pretty decent living, but we currently owe more on our student loans than we do on our house. Just look at the companies that are changing the way we look at job perks and benefits, including things like meditation classes, gym memberships, sports teams, and. The ultimate sales book for closing more gym memberships and making more money. Elevated temperatures 30 deg c but tiles so hot i got a burn blister on the heel of my hand. New gym membership sales careers are added daily on. The dip is a very short book i read it in about 90 minutes that seth godin wrote to help people recognize when its time to quit something versus when its time to persevere. Depending on the type of gym where the trainer is employed, the owner could offer commissions on sales of new memberships, supplements, tshirts, or other merchandise. The hidden cost of gym memberships family finance us news. In fact, theyre more common than the alternative working for the same company andor in the same role for 50 years. Before we get into whats in the secret sauce of mindbending good gym sales, there. I gave him a run for his money, but he was really good. Snap fitness 247 gyms health clubs fitness centers. How to sell more and specifically sell more gym memberships.
Selling club memberships in a recession club industry. From active and sport clubs to supersport and ultrasport. In some situations, wordofmouth marketing can make up most of your member acquisition. Selling gym memberships is as easy or as hard as you want it to be.
A couple months went on and the weight finally started to come off. Apply to personal trainer, membership sales, fitness consultant and more. Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. Studies have shown that the average person changes jobs 12 times during the course of their professional career. Dont ramble on and on about things that have no bearing on anything your prospect has said. As a consumer, i have no shortage of options when it comes to finding the right gym membership for me. Learn about amazon gym membership, including a description from the employer, and comments and ratings provided anonymously by current and former amazon employees. A typical day included a morning sales meeting, run down of daily tasks, appointments with clients, another sales meeting after lunch, on the phones to book appointments for the next day. My gps tracker says i bear crawled 440m bridging all the way so as not to break tiles.
Google ads and facebook ads can really help target customers within a particular niche or demographic. Or does anyone have good tips themselves or generating leads and closing sales. Top 10 tips for becoming a natural at selling health club. I know you are not a personal trainer because you love selling but because you love helping people. Sell more gym memberships with these 4 tactics free ebook. The lowstress way to find your next free gym membership job opportunity is on simplyhired. Start working out now in the gym or at home with ondemand video workouts. Closing a deal when selling health club memberships is not easy nowadays. A sales meeting is a series of buyins and closing doors. Erik does a good job of hooking the reader with his the easiest sale that i. The course we are learning today from our marketing series is called, how to overcome the top 7 objections conquer doubts and close more sale. There are hundreds of ways that you can market your gym, especially in the digitally connected world we live in now. New free gym membership careers are added daily on.
No doubt, there is some shifting going on in the economy. If you can crack the code in your particular location that allows you to pay the bill, put money in the reserves for the unexpected, maintain the building and equipment, pay yo. Add family or friends to your membership, and keep each other going strong. In a world where texts, instant messages and emails take presence over speaking with an actual human on the phone its no wonder we hate calling people and even when we do its getting harder and harder to reach anybody. While passion for your work is a powerful and motivating force, it cant be your only reason for existence. As a fitness consultant, ill receive a salary and commission for selling gym memberships. This is a gym that is likely not stopping their service right after the contract is signed and is keeping people happy and faithfully returning. If you have some other great strategies for growing your fitness center through marketing, sales, automation or member retention, wed love to hear from you. However, by getting nonmembers through the door, you have a shot at upping the percentage in your community. Prepay we offer a variety of prepaid memberships, from as little as 30 days up to one year. Going to the gym also means signing up for a gym membership that would help you get an exercise program based on what you need and what you can manage in terms of time and simple budget.
Jerry vas, hes the best selling author of soft selling in a hard world. Erik does a good job of hooking the reader with his the easiest sale that i never closed story in the introduction. Selling more gym memberships is one of the trickiest parts of running. Its next to the pacific ocean, all the equipment is brand new, the weightroom is never overcrowded, and the classes are included in my membership fees. Yes, expenses such as toothwhitening, gym membership fees, cosmetic surgery. However, gerhard lost 25% of his body weight in the first four months, but he kept working out at the gym since he had paid for 6 months of. How to sell more gym memberships with this foolproof framework. Managers at the chocolate factory were excited to roll out a new employee discount program, which offered 20% off all company products and 50% off gym memberships. People who buy what we are selling improve their lives, and we get to make a living from that. Six strategies for selling club memberships athletic business. Gym membership 24 hour fitness health club membership.
Gerhard and marta each set a new years goal to lose 20% of their body weight by june. Replacing the gutter guard and valley mesh on my roof can be done without a gym. Sales processes and behavior need to be worked constantly, and as soon as you think you know what youre doing or that your staff is executing superbly, you. Weve put together 42 activities from our most popular blogs to serve as a kind of checklist for your gym, box or studio. How to succeed in membership sales athletic business. Sep 03, 2015 if they are still a financial member after 6 months, give them a free pt session. Extrinsic reward for each example of a reward, identify whether it is an extrinsic or intrinsic reward. These nice to meet you ntmy forms are vital within your business. Whether youre a small gym or a large chain of gyms, marketing your fitness club is one of the most important parts of running your business. A gym membership offer letter from the gym where you want to inquire for membership includes the following information. Im just starting out in a sales job selling memberships at a gym. It doesnt matter what type of gym you own whether it be a crossfit box, yoga studio, big box gym or cycling gym. Fitness marketing is more than just ads with pictures of super fit people with abs.
In october of 2017, i went through a lot of personal issues like depression and anxiety. From fitness centers to martial arts studios, erik has been both a program director and gym owner. Selling process you have the easiest product in the world to sell a better appearance, improved performance, good health and a better quality of life. Its a bit on the expensive side, but the pool and beachside terrace alone make it worth the high cost.
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